Bad behaviour and moving people towards the good?

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“Nudging” the public to get them to change their extraordinary bad behaviour – the UK is apparently moving from nudge to nag: “use every contact with patients and the public to help them maintain and improve their physical and mental health and wellbeing”.

Public health in England: from nudge to nag The Lancet,Volume 379, Issue 9812, Page 194, 21 January 2012 doi:10.1016/S0140-6736(12)60082-8

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